Differences Between the Sexes Sizzle in the Kitchen

It never fails that when I first meet with a new client, one of my first requests of them are:  "Give me 3 words to describe what you want this room to accomplish."  I love asking this and then comparing at the end of the project to see if we have accomplished our purpose for the space.

The Research Institute for Cooking and Kitchen Intelligence, RICKI, did a recent study entitled, "Top of the Line: Insights into Upscale Consumers & their Kitchens." This analysis consisted of 700 upscale consumers with incomes of over $100,000.  I am giving you a condensed version of the study.


Top 5 Words Associated With an Ideal Kitchen

Upscale Men 

1. Well-equipped
2. Organized
3. Comfortable
4. Open
5. Modern

Upscale Women

1. Organized
2. Well-equipped
3. Comfortable
4. Open
5. Family

Brenda Bryan, executive director of RICKI, says that women are looking for functionality and while men are focused on function somewhat, they really want more power--bigger, better, commercial-looking.

Men and women agree that their kitchen should say something about them but differ on whether it is their favorite part of the house (24% women, 18% men), whether all finishes should coordinate (39% women, 28% men), or whether they would choose features over brand name (30% women, 24% men).

Other interesting facts:

• Men are more brand-conscious than women
• Both will pay more for products that reflect their personal style
• Women love customized storage solutions for cabinetry
• 3 in 10 upscale consumers are more inclined to remodel this year than a year ago

All this tells me that consumers are staying put and investing in the property they have until they can sell profitably.

If you are interested in remodeling your kitchen or bath, call me today, 847-997-2773. 

I can't wait to hear your 3 words...