The Research Institute for Cooking and Kitchen Intelligence, RICKI, did a recent study entitled, "Top of the Line: Insights into Upscale Consumers & their Kitchens." This analysis consisted of 700 upscale consumers with incomes of over $100,000. I am giving you a condensed version of the study.
Top 5 Words Associated With an Ideal Kitchen
Upscale Men
- Well-equipped
- Organized
- Comfortable
- Open
- Modern
Upscale Women
- Organized
- Well-equipped
- Comfortable
- Open
- Family
Men and women agree that their kitchen should say something about them but differ on whether it is their favorite part of the house (24% women, 18% men), whether all finishes should coordinate (39% women, 28% men), or whether they would choose features over brand name (30% women, 24% men).
Other interesting facts:
- Men are more brand-conscious than women
- Both will pay more for products that reflect their personal style
- Women love customized storage solutions for cabinetry
- 3 in 10 upscale consumers are more inclined to remodel this year than a year ago
If you are interested in remodeling your kitchen or bath, call me today, 847-997-2773.
I can't wait to hear your 3 words...